Competitiveness Governance refers to a macro approach in development strategy of a region or country. The governance requires integrative aggregation of diverse competitiveness theories in a particular context. It not only is implemented through top-down policies but also derives from bottom-up initiatives of practitioners.
In the Netherlands for example, sustainability in terms of environment as well as social-change adaptation is one of the key issues when national competitiveness is fostered. It deepens the notion of competitiveness given current matter of not only short-term profit but also long-term prosperity. Nowadays, various business actions from companies as well as highlights in Dutch policy aim to mirror this issue. This is just one good example out of many in the field, which all require proper governance.